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Why InvestAsset AllocationFinancial Glossary

For a lifetime of investing, variety is the spice of life. As much as you might enjoy ice cream, you wouldn’t want it to be the only thing you eat at every meal. Just as your daily diet needs variety to ensure proper nutrition, your investment plan needs diversity – spreading your money among a variety of investments – to ensure a healthy nest egg no matter what happens in the markets.

Asset allocation.
A rational strategy for investing. Asset allocation is the process of selecting a mix of investments – stocks, bonds or money market funds – that satisfy your needs, goals, and risk tolerance… while adding diversity to your portfolio.

How important is asset allocation for your investment success?
Industry research has shown that 90% of the variance in investment performance is determined by asset allocation. Sure, your choice of specific investments and deciding when to buy or sell them can have an impact on your overall return. However, a well-diversified portfolio may be THE critical factor in determining how well your investments perform in the long run.
What are the key factors for your asset allocation strategy?
What is your time horizon? This factor will vary, depending on how many years your money can remain invested. A shorter time horizon, for example, would indicate a more conservative portfolio strategy, regardless of your comfort level with market fluctuations.

How much risk can you handle? Risk
tolerance factors into the time horizon strategy, as it measures your tolerance for market fluctuations. For instance, an aggressive portfolio may not be right for you if you have a low tolerance for risk… even if you have a long-term time horizon.

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